the heart of FLUF
At the core of FLÜF are the brands we handpick. Each brand is chosen based on our goal of bringing high quality, timeless pet products into our home. On top of that, the products we carry are Kuro and Shiro approved.
DonArturo
DonArturo, an Italian brand, is a dream. It is the sincere desire to create a bridge between our way of life and that of the animals with which we have chosen to share our spaces. Donaruto was founded in 2011 by interior designer Guisi.
Hygg
Hygg, a Spanish brand, was founded in 2022 as they embarked on the journey of creating a high quality skincare line for canines. With a passion for shelter dogs at the heart of the brand, Hygg shop devotes itself to helping those dogs in need, and so will FLÜF.
Denjo Dogs
Denjo, a Swedish brand, was founded in 2017 with the maxim Dogs Are Family and the objective to offer the world’s most functional, durable and eye catching dog supplies.
Paikka
Paikka, a Finnish brand, create with the intent of crafting no-nonsense, long-lived products that seamlessly adapt to the needs of your dog's life.