the heart of FLUF
At the core of FLÜF are the brands we handpick. Each brand is chosen based on our goal of bringing high quality, timeless pet products into our home. On top of that, the products we carry are Kuro and Shiro approved.
DonArturo
DonArturo is an Italian brand built on the sincere desire to create a bridge between the way people live and the animals with whom they share their spaces. DonArturo was founded in 2011 by interior designer Giusi.
Hygg
Hygg is a Spanish brand founded in 2022 to create a high-quality skincare line for canines. With a passion for shelter dogs at the heart of the brand, Hygg is devoted to helping dogs in need.
Denjo Dogs
Denjo Dogs is a Swedish brand founded in 2017 with the maxim Dogs Are Family and the objective of offering functional, durable and eye-catching dog supplies.
Paikka
PAIKKA is an independently owned Finnish pet brand. Its product philosophy centres on longevity, versatility and minimal Finnish design, creating practical products that adapt to the needs of a dog’s life.
Canumi
From the coastal waters of Rías Baixas, where canning is an art form, Canumi brings premium, hand-packed seafood made just for pets.
Cafide
Cafide is a Barcelona-based sustainable pet brand founded in 2021, specialising in eco-friendly, vegan dog accessories and lifestyle products.