Our story
We embarked on a mission to curate a collection that blends style with functionality, ensuring every pet owner can find something special for their furry friends.
what was a personal journey of seeking products for our beloved pets, led to the creation of fluf.
Hello!
I'm Liyun! My two dogs, Kuro and Shiro are the light of my life. I’ve spent many hours searching the web for products to pamper them with. What I usually ended up with was poorly made, badly designed products that ended up in trash.
We’ve handpicked a selection of independent brands from Europe.
These brands focus on exceptional design, an emphasis on production quality and products that will only get more beautiful as they hold the stories of our beloved pets. As we continue to establish partnerships with more brands, we hope you enjoy these products as much as we do!
the FLUF way
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Curated
Handpicked selection of pet products curated with care for your furry friends' happiness and well-being.
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Quality
A premium selection of high-quality pet products designed to enhance your pet's life.
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Intentional
We encourage pet owners to be intentional about the products they choose to bring into their home.
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Design
Designed to elevate your home and delight your furry companion with style and charm.
Kuro and Shiro's picks
